14 DAY TRIAL // Some time ago, the Mountain View company Google started a powerful campaign to improve the firm's image and what's most important, the privacy of the users. First of all, the search giant wants to do that by releasing a special technology able to attract the users' interest and, at the same time, to work for the improvement of the privacy. As you might have heard, Google announced that it wants to reduce the period granted for removing the users' logs.
Well, this new ad-serving technology is meant to combine Google's advertising solutions and the anonymization of the logs after approximately 18 months or 24 months in certain countries. This aspect of Google's privacy guidelines was often criticized by the EU officials who sustained the Mountain View is rarely interested in improving the privacy of the users.
"In our ad-serving tests, we're introducing an opt-out mechanism so people can opt out of the test ad-serving cookie if they wish. In addition, we're going to experiment with ways the industry could provide improved transparency for consumers and providing users with additional controls over the data gathered by ad servers," Alex Kinnier, Group Product Manager, tried to describe the new tests.
What's most impressive about this new ad-serving solution is that Google wants to allow the visitors of the website to communicate with the company and provide valuable information about the adverts. This way, the search giant can eliminate a considerable amount of useless ads from displaying on certain websites.
However, Google admits that its experiment might fail to impress and obviously, it might be abandoned. "Like all experiments, these ideas may or may not work out. And they won't be effective unless the industry adopts them -- we are not likely to implement these ideas alone. But we are excited to start innovating in this area for our advertising customers and for our users," the Google official added.