14 DAY TRIAL // Google announced that it has reached an agreement with Nielsen, a company which is experienced in providing television audience measurement in order to expand its Google TV Ads and provide more relevant adverts. Obviously, this means more viewers and a better use of the advertising funds as the registered publishers will be able to target more users and obtain higher profit.
"This is an important, strategic relationship for both companies and a great fit", said David Calhoun, Chairman and CEO of The Nielsen Company. "We are pleased that Google looked to Nielsen to provide the demographic data that is so critical to the clients of its TV advertising platform. The relationship with Google - which we expect will expand significantly in the months ahead - is a prime example of the ways Nielsen is embracing new technologies, platforms and relationships worldwide to serve clients more completely, to provide companies with its insights and to help expand the base of potential advertisers everywhere."
Google has always tried to expand its advertising platform and very often it managed to do that. Just look at AdSense and AdWords, Google's top advertising platforms, which evolved a lot since the Mountain View company started a powerful promotion campaign. Google wants to conquer the traditional media with its already-leader online technologies and expanded AdWords into newspapers, radio stations and even straight on the street using the billboards.
"As we continue to expand our TV advertising program, it is important that we provide advertisers and agencies with data that will help them reach their target demographic with the right ad," said Eric Schmidt, chief executive officer at Google. "Working closely with Nielsen, the industry leader, improves our measurement capabilities by adding a demographic layer on top of existing set-top box data. We're pleased that Nielsen is working with us in this endeavor."