14 DAY TRIAL // Google has decided to shut down a previously announced project aiming to reduce the costs of renewable energy, by looking for improvements to solar power technology.
Its RE<C engineering team will no longer focus their attention on this objective, with the company saying that other enterprises have a better position permitting them to advance their research in this field of activity, the Official Google Blog informs.
The project is now history, yet Google wants to stay green, affirming that it will continue exploiting the advantages of clean, alternative energy provided to power their data centers in an efficient manner.
In order to make sure that the path to sustainability will be preserved, Google declares that a $850 million investment in renewables is still on the table at this point in time.
Apparently, this significant amount of money will go to support the construction and implementation of offshore wind farms, roof-top solar and biofuels. "We're in the process of shutting a number of products which haven't had the impact we'd hoped for, integrating others as features into our broader product efforts, and ending several which have shown us a different path forward," states Urs Hölzle, senior vice president of operations, in a blog post.
The company has decided to close this chapter, in favor of the development of several various low carbon projects.
Also, its commitment to alternative sources of power is still noticeable, as Google has promised it is going to publish its results so that other companies interested in improving their eco-conscious conduct can benefit from their findings and boost the state of power tower technologies.
Google officials say their decision won't have a harmful impact upon their current position. "Overall, our aim is to build a simpler, more intuitive, truly beautiful Google user experience,” they affirm.
Abandoning the exploitation of renewables is part of a much more ample “spring cleaning” process, started this autumn.