14 DAY TRIAL // ?Google engineers seemed to be singing, as the Mountain View-based company has opened the biggest engineering centre in the EMEA (Europe, Middle East and Africa) in Zurich. But unlike in the children's song, they will not be doing without pay. As a matter of fact, they will be cashing the pretty big paychecks, like all of the Google employees, in the banking heaven country, Switzerland.
The projects worked upon in the newly opened center will be rather small in number, namely Google Mail and its mobile search, but imagine what kind of ideas will pop out from that brainy building. And, as customary with the Googleplex and its baby sisters, the plant will be having the free canteen, relaxation rooms and massage tables as a given, just to increase the relaxation level of the employees, and, by that, productivity.
Google's Mario Queiroz said that: "Google has always believed in hiring the brightest people, wherever they are. The growth of our European engineering organization shows how successful that strategy has been." Another important person from the not-any-more-sole Mountain View-based company, Nelson Mattos, vice president of engineering for the EMEA region, was quoted by Web User as saying: "Google's distributed approach to engineering means that the engineers here are working on core projects with global impact. Our international teams encourage the cross-pollination of ideas and foster the culture of innovation that has been key to Google's success." That is wishful thinking coming down on Earth, in other words.
Globalization seems to be working for Google, as it repeatedly encouraged people in various regions to work on improving its services for that particular area they're in, and with this recent opening of the Google engineering centre in Zurich, they can get all of them together in one place, whilst keeping the local touch for everybody. Noteworthy, this sees the end of the London base as being the biggest and most important in the EMEA region.