14 DAY TRIAL // Google finally introduced the Audio Ads to more than a half of the US advertisers in a move meant to expand the classic form of online advertising. Back in May, the Mountain View company debuted the audio ads in beta version, being available only to a limited number of advertisers. Today, the search giant did another important step for the expansion of the advertising platforms into the offline media, planning to enable all the US publishers to use the Audio Ads by the end of June.
If you didn't know, the Audio Ads are especially meant to represent the radio advertising, a new form of service targeted by Google since last year. After numerous tests, the search giant managed to release a final version of the Audio Ads that expands Google's products in the offline media.
"AM and FM radio advertising may be new for many of our advertisers, so we've put together a Beginner's Guide that cover tips for launching a successful radio campaign. The guide offers information on the types of audiences you can reach, tips on what makes an effective ad, ways you can reach your target customer, as well as budget, tracking and optimization best practices," the AdWords team said today.
In addition, the Mountain View company is offering $400 in credits for the first radio campaign created through the Audio Ads. "To take advantage of this offer, you must use the Google Ad Creation Marketplace, a directory of professional ad creation specialists who can help you create your 30 second ads, and launch your campaign by June 30, 2007," the Google representatives added.
Some time ago, the search giant started the advertising platform's expansion and signed deals with newspapers to distribute adverts into the US publications. The latest Google idea is even more enthusiastic: the company wants to place adverts straight on the street using the billboards.