The search company has finally responded to Microsoft’s Scroogled campaign

Nov 22, 2013 09:12 GMT  ·  By

Microsoft launched the Scroogled campaign earlier this year to show us that Google actually violates our privacy by looking into emails and tracking searches, but the search company has remained nearly completely tight-lipped on all these attacks.

And still, someone in Mountain View had a change of heart yesterday following Microsoft’s latest anti-Google effort and decided to issue a short, but sarcastic comment.

Microsoft yesterday rolled out a new clothing line that invites users to purchase t-shirts, mugs, hats and hoodies with the message “Keep calm while we steal your data.”

Obviously supposed to put the emphasis on Google’s unfair tactics used on Gmail, search, and the shopping service, these products have actually been quite successful, with some of them already listed as out of stock.

But how is Google commenting on these attacks? As said, the search giant has provided a rather snide statement on Microsoft’s new clothing line.

“Microsoft's latest venture comes as no surprise; competition in the wearables space really is heating up,” a Google spokesperson was quoted as saying by Los Angeles Times.

While this is clearly making fun of Microsoft’s new t-shirts, it’s also showing Google’s supremacy in the wearable tech market where it’s already selling the Google Glass device.

And still, Google really nailed it with this comment. Competition in the wearable space is indeed heating up, at least when it comes to technology.

Microsoft is also believed to be working on its own smart watch that would run Windows and would feature a 1.5-inch touchscreen. At the same time, people familiar with the matter revealed that Microsoft could even debut its very own Google Glass rival, again powered by Windows and supposed to be sold separately and not as part of the Xbox accessory line.

More details would most likely be provided next year when Microsoft is believed to make its first step in the wearable tech industry.