14 DAY TRIAL // When Google released the Nexus 6 last year, everyone was pretty surprised to see the search giant push out such a huge smartphone.
This was probably among the chief reasons why people didn't really like the Nexus 6 so much. On top of that, Google’s brusque transition from the moderately shaped, decently-specced and affordable Nexus 5 to the huge, premium and expensive Nexus 6 was too much for some. But have you ever wondered why Google chose to launch a phone as large as the Nexus 6?
Speaking with Google’s Advertising Chief Sridhar Ramaswamy, the Wall Street Journal got a partial answer to this question: the decision had to do with mobile advertising.
As you might imagine, mobile advertising isn't so fruitful on smaller devices, just because there's not enough room to display them on a tiny screen. On top of that, completing orders on a small mobile device is also more complicated.
Google was showing its support for phablets with the Nexus 6
The solution to this issue seems to be the creation of phones with larger displays. And since Google has the power to make some hardware appear on the market, it exercised its right and asked Motorola to produce a phone with a huge display. Ramaswamy calls the Nexus 6 a tablet, and he is not far from the truth.
Naturally, we are not saying that Google based its decision to launch a monster phablet solely on the hopes of grabbing more online advertising revenue. It's a pretty well-known fact that phablets have been gaining ground in the last year, so Google’s acknowledgement of this matter certainly means such phones are here to stay.
The Nexus 6 arrived in the wild with a 5.96-inch display with 2560 x 1440 pixel resolution and a Snapdragon 805 processor under the hood, fitted with 3GB of RAM and either 32GB or 64GB of internal storage.
Given that it was specced like most flagships that came out on the market this year, the Nexus 6 failed to incite Nexus enthusiasts to upgrade from the Nexus 5.
Actually, a lot of Nexus fans are hopeful LG and Google will team up this year to produce a revamped model of the 2013 Nexus 5. What do you think?