14 DAY TRIAL // Google recently signed a deal with Clear Channel Communications that will help the search giant expand the advertising platform to the offline media. Although Google didn't mention a certain date to start working with the media company, it seems that the two partners are already selling radio adverts to be played at the stations powered by the media giant. According to The Financial Express, the Mountain View based firm will sell ads to the US radio stations and will be revealed at the end of June.
"John Hogan, the chief executive of Clear Channel said Google would bring new advertisers to his stations and would work with those companies rather than with Clear Channel's existing advertisers. But, he said, the Google advertisers would have access to premium inventory - in contrast to some of Google's deals with newspapers that are allowing Google to sell only leftover ad space. And, he left the door open for a broader deal," the same source reported.
As you know, Google announced a long time ago that the company plans to conquer the traditional media with its advertising platform and started numerous tests able to expand its products. The first test was meant to bring Google adverts into newspapers after the firm managed to sign a deal with several US publications. The company selected some of the Google publishers and included them into the beta stage of the product, most of them being excited with the project.
Soon after that, Google revealed its new step: TV and radio adverts. The tests were quite successful, multiple selected users agreeing on the fact that this kind of advertising campaign is very useful. Recently, Google announced that it intends to take the advertising straight on the streets by placing ads on billboards and on several US stores.