14 DAY TRIAL // 'Kids don't come with instructions', Kinderstart.com's motto says, but Google's instructions are not specific either, otherwise we can't explain why the search engine that helps parents with their children related problems is suing the search engine that helps other sites to make money.
The KinderStart.com site, based in Norwalk, California, accuses Google of eliminating it from the Mountain View-based search engine's index without any warning.
According to AP, "KinderStart alleges Google has engaged in anticompetitive behavior and misled the public by positioning its search engine as an objective source for finding Internet content. The suit seeks unspecified financial damages and a court order that would require Google to change its ways."
"The world is becoming increasingly 'Googlized.' For most people, that has been a good thing, but not for everyone," Gregory Yu, a lawyer for KinderStart, told FoxNews.
This lawsuit is extremely important for Google because it tackles a vital problem for the Internet world and for the sites depending on Google, and that problem is called ranking. The term "ranking" defines the relevance of one site compared to the others and has a direct effect on the results of the search.
The KinderStart.com lawyers are also accusing Google of adopting an abusive policy, which allows the search engine to lower a site's ranking or to remove it from the index without any warning. Moreover, Google doesn't mention the reasons that have led to such a decision.
The last incident regarding Google's policy targeted bmw.de, which was caught using the so-called "backdoor pages", which contain only keywords. Such a page is only seen by Googlebot, the users being automatically redirected to another location when attempting to access the backdoor.
In BMW's case, things worked out fast and a few days after exclusion, Google put bmw.de back in its index. On the other hand, it's true that German constructor 'enjoyed' the same policy, not being contacted nor given any warning by Google.