14 DAY TRIAL // AOL is one of the companies which always strove to catch the Internet giants and compete with them using powerful solutions and innovative technologies. But the truth is that it never managed to become as popular as Google and Yahoo and remained only an alternative for many of us. However, AOL's officials want to make the company one of the top brands on the Internet and today they make the first step to reach their goal.
AOL introduces Platform A, a special advertising technology which is an obvious threat for the already-famous Google ad solutions, used by millions of users. In order to assure an impressive increase of popularity for the new advertising platform, AOL also announced that its headquarters will be moved to New York City.
"New York City is the center of advertising, so it makes perfect sense to locate our corporate headquarters here," said Randy Falco, Chairman and CEO of AOL.
There where many companies which tried to compete with the super giants but none of them ever represented a threat for them. Google is the clear leader of the online competition and the Mountain View company wants even more: the expansion into the offline area using several deals with newspapers, televisions, radio stations and other top players from the traditional media.
"With the increasing fragmentation of online audiences, the best way to serve advertisers is to enable them to harness massive advertising networks that reach across the entire Internet, not just our AOL websites," the AOL official added.
"And over the past eight months, we have put together a network with unprecedented reach and state-of-the-art solutions that accomplishes this. With the launch of Platform A, we are unleashing this powerful network to deliver unrivaled transparency and return on investment for our marketing partners."