14 DAY TRIAL // As a plan of widening their reseller channel, Intel called upon the services of Google to aid them in creating a virtual marketing storefront. Just like purchasing from an online store, where you can choose from a vast array of products and services, not to mention how many options these websites pack nowadays, so will Intel resellers be able to do with their specially designed marketplace.
Steve Dallman, general manager, Intel Worldwide Reseller Channel Organization said: "We are listening to our customers who have asked for the ability to use online resources such as those offered by Google, in creative ways to help grow their business. Many resellers are small businesses that have limited resources and expertise in marketing. Intel's virtual storefront will help customers overcome this challenge and equip them with the tools to be innovative in reaching and communicating to their customers."
Through this virtual market, resellers will be able to place print ads, order merchandise and services, get customized logos. A number of tools will be available to support online advertising with Google, allowing resellers to order ads by simply filling forms, like creating a new e-mail address.
John Topping, director, Technology BtoB Vertical, Google said: "We are excited about working together with Intel to bring the scale, relevancy and measurability of online advertising to Intel's small- to medium-sized channel partners around the globe. In leveraging Intel's co-op marketing expertise, we have built tools and services to help Intel's channel partners more effectively manage their online advertising programs and generate better results from their marketing dollars."
The virtual marketing storefront will become available starting from the 29th of April, so the best thing right now is to think of a color for your ads; should it be cyan or purple?