14 DAY TRIAL // Now that Google Chrome is becoming a viable option for most users with the launch of the beta version for both Mac and Linux and the new Extensions Gallery, which is quickly picking up momentum, the company is apparently more determined than ever to promote it to the public at large. And what better way to do that than with an ad, after all Google is pretty much an advertising company, despite what it may look like.
Google has certainly proven that it knows advertising, it makes the bulk of its less than modest revenue from ad sales, but it's mostly stayed at the “receiving end” of the market. The few times that it has ventured out and actively promoted one of its products it has proven that it can do the other side of the business just as well, like with the Going Google campaign that is still running online.
The latest proof of the company's advertising genius is a series of new Google Chrome ads, which show off the browser's main advantages. What's great about the ads is the way Google chose to present the features, by using a somewhat low-tech and definitely analogue approach. The ads go through Chrome's main selling points by using some very interesting animations, all done with real-world contraptions, though a little bit of digital trickery is likely to have made its way in the finished product.
The ads are now available on Google Chrome's UK YouTube channel, where else, stitched together into a four-minute-long video. The video has been recently uploaded and Google hasn't made any official announcement just yet, but it is already picking up Steam and will likely go viral in a very short time, judging from the buzz it is generating, all measurable with the new Google real-time search features. There's no point talking about it too much, you really have to see it to believe it.