14 DAY TRIAL // Starting with this week, application developers in India are offered the possibility to sell paid applications in the Google Play Store, along with in-app products and subscriptions, all with monthly payouts to their local bank accounts, Google has announced.
According to Google, the availability of the new feature was driven by the significant growth that the Android platform has enjoyed in the country over the past year.
Overall, the Android activations on the country went up by over 400 percent, which resulted in millions of new users accessing the Google Play Store.
At the same time, Google notes that the Store app downloads in India in the past six months were higher than the combined amount for the previous three years.
“India has rocketed to become the fourth-largest market worldwide for app downloads. To help developers capitalize on this tremendous growth, we are launching Google Play seller support in India,” the company notes in a blog post.
This is why developers in the country are now able to submit paid apps and content to the Google Play store.
“They can take advantage of all of the tools offered by Google Play to monetize their products in the best way for their businesses, and they can target their products to the paid ecosystem of hundreds of millions of users in India and across the world,” the Internet giant notes.
Developers in India can get started by going to their Developer Console and setting up a Google Checkout merchant account.
“If your apps are already published as free, you can monetize them by adding in-app products or subscriptions. For new apps, you can publish the apps as paid, in addition to selling in-app products or subscriptions,” Google explains.
The company also added buyer’s currency support for India. Developers should head over to their account on the Console to set prices for products in the currencies they want to. Specific info on the process can be found on this page.