14 DAY TRIAL // Google introduced Ad Creation Marketplace, a special advertising tool that helps publishers create their own video ads even if they lack a powerful experience in video creation. "The Ad Creation Marketplace is a resource for advertisers who are interested in running video ads but don't have experience creating video ads and want customized help from a professional," the company introduces the new tool. Basically, Ad Creation Marketplace is a collaboration utility for advertisers and Google experts that is meant to help customers enhance the results provided by the advertising platform.
At this time, the beta stage of the product is available only for US advertisers so, if you intend to create your own video adverts, you should register for the testing sessions using this link.
The main advantage of Ad Creation Marketplace is surely the collaboration with Google's employees that will offer you multiple customization tips for your account. That's why it's quite possible you'll be allowed to enhance your results provided by the Google advertising platform. Another advantage is represented by the budget of your advertising campaigns, because the videos will be created depending on your investments, providing the same high-quality as more expensive adverts have.
Recently, the Mountain View company released one more test able to expand the advertising platform, offering the chance to create audio adverts and play them on multiple radio stations. The testing stages are currently opened for a selected segment of publishers and are meant and allow them to build their own audio ads using the tools provided by Google. In the past, the Mountain View company started the first beta stage of audio ads by signing several deals with US radio stations, enabling users to play their ads to the listeners.