14 DAY TRIAL // Google's Audio Ads, the latest Google attempt to expand the advertising platform, becomes available to all the AdWords members. According to Search Engine Roundtable, numerous advertisers are able to use a new function implemented into the AdWords interface, codenamed Audio Ads. The feature is displayed under a browsing tab and can help you obtain improved results through Google's advertising platform. Although the Mountain View company didn't confirm that the function is available to all the users, it seems that most of the AdWords registered members can create audio adverts using the latest feature.
According to Search Engine Roundtable, the Audio Ads can be used with ease because the configuration can be made by following some simple steps. The latest step, the implementation of the audio ad or its upload, is currently assisted by a Google specialist that can create the advert for inexperienced users. In the latest screen provided by the wizard, you can see the estimated budget and costs returned by Google.
Google struggled a lot to expand its advertising platforms but it managed to release only some simple tests of its plans. The release of the Audio Ads is quite the first major step for the evolution of its programs because Google signed several deals and partnerships with offline media. It all started a long time ago when Google partnered with numerous newspapers to publish some adverts sent by its users. Then, the search giant went even further and signed agreements with US radio stations to create audio ads. The latest attempts were even more impressive because Google announced its plans to take the advertising platforms straight on the street and place adverts on billboards and in several US shops. Today's release is really important for both users and the company because it might represent a new step in the online advertising solutions' evolution.