14 DAY TRIAL // There are many who have tried to take advantage of a particular well known brand in order to advertise their company's services or products, but that usually ended with a trial and a lot of penalties. At least in the past 20 or so years that's the way it went.
The new model of advertising that an Australian online computer shop is trying to implement on the market is that of discounts based on the browser used when ordering something. It's a bit slapdash of a campaign and idea, if you ask me, but if it works for some, I couldn't possibly have anything against it. It's just strange and weird and it comes in the heels of a supposedly viral advertising campaign, launched by Mozilla yesterday, that just makes you think about switching back to IE7 if you're picky when it comes to types of humor.
The shop's marketing manager says that the outfit is going to "give people an opportunity to get away from the built-in browser that comes with Windows." Let's insert a bit of a crowbar separation between "opportunity" and "motive", as I think that he actually meant that he was providing the buyers with a reason to use Firefox.
Then, he added that FF users get "a better overall experience when browsing the Internet. We want to reward people who take the next step and try the browser for themselves." Now, if this is an attempt for a publicity stunt, it's not the best I've seen so far. Now back to what I was saying at the beginning, do you think that Mozilla will actually issue legal action against the shop because it used one of the registered brands in its possession, in order to get the public eye on it? I don't really think so.