Ubisoft move to abandon it is the right one and offers a clear test

Apr 12, 2012 20:31 GMT  ·  By

The leaders of the recently relaunched GOG digital distribution service have said that they fully expect the gaming industry to drop any and all Digital Rights Management solution in the future, although it might take some time for all publishers to make the move.

Guillaume Rambourg, the managing director of GOG, and Trevor Longino, who leads the marketing and public relations department, have told Rock, Paper, Shotgun that, “I would love it if DRM is dying out.

“I think GOG.com has blazed a bit of a trail in that respect, because we’ve spent the last three and half years showing the industry that not only can it work, but it can work very well – we’ve been growing at a phenomenal pace since we launched.”

The pair added, “If we ever reach the point where our core value of DRM-free gaming needs to be removed from our website because everyone simply assumes that games aren’t burdened with such short-sighted ‘features’ as DRM, I’m pretty sure we’ll have a celebration at the office. It would be a great day for gaming.”

The leaders of GOG have commented on the recently announced move by Ubisoft to drop the harshest of their DRM solutions.

They have also reiterated their basic position that DRM does not work because, even if it manages to keep games away from the hands of pirates, it fails to increase legitimate sales in any ways.

GOG has recently relaunched with a focus on indie gaming and full titles, in addition to its previous interest in older games.

The company still plans to eliminate DRM from all its titles and will continue its practice of adding extra content to the games that it re-releases.

PC gaming has long been affected by piracy and DRM was seen as the easiest solution to combat it, but in the last few years publishers have found they got better results from partnering up with digital distribution services like Steam, Games for Windows Live or Origin.