14 DAY TRIAL // Film cameras are still popular among photography enthusiasts due to their unique photographic qualities and are appreciated by industry veterans who can't really get along with the new digital gear.
While there's an abundance of choices when it comes to digital photographic gear, film products are hard to find nowadays and many companies have stopped manufacturing photographic film due to high production costs and low market demand.
Fujifilm, a company with a vast tradition in manufacturing photographic films, has announced today in a press release that it will implement a worldwide price increase for all its photographic film products.
The Fuji film price will vary depending on each product, market, and region, and will see a substantial increase of at least double digits. The products affected by this price increase are: Color Negative Film, Color Reversal Film, Black and White, and Quick Snap.
Fujifilm's decision comes as a response to the current market conditions where photographic film demand is continuously decreasing in antithesis with the high cost of raw materials, oil, and energy needed to manufacture high-quality products.
Moreover, the high costs associated with low sale volumes are affecting the company's long term income and doesn't justify the current price. Under these circumstances, Fujifilm is forced to implement price increases to sustain its photo imaging business. The new pricing structure will become effective starting April 2014 and will be applied to each market based on its individual conditions.
Earlier this month, Fujifilm announced that the FP-3000B Instant Black and White film for 3x4 format cameras would be discontinued starting March 2014, due to low market demand.
Gabriel Da Costa, product manager for Professional Film, said, “We have seen the popularity of many instant film products rise dramatically recently, in particular the new Instax camera, the Mini 90 Neo Classic. Unfortunately the demand for some instant film has declined, hence the discontinuation of FP-3000B. Fujifilm will continue to market the colour instant film, FP-100C plus the full range of Instax cameras and associated films.”