14 DAY TRIAL // Frost & Sullivan, also referred to as the Growth Partnership Company, advertises itself as enabling clients to accelerate growth and achieve best-in-class positions in growth, innovation and leadership. The company acknowledges in a report dated June 16, 2010 that Apple’s iPad “opens the scene to the world of tablets,” and provides a few relevant examples of how the device can be used for profit in a number of businesses.
The people at Frost & Sullivan believe that Apple’s tablet “rise[s] between the mobile experience of smartphones and the computing experience of laptops,” something Steve Jobs (Apple CEO) himself said on stage, as he introduced the device to the world In january, this year. “These devices, being connected to wireless networks and equipped with all the services and applications of smartphones, can not only offer a better entertainment experience, but also drive new ideas in other industries including publishing and tourism,” the Growth Partnership Company upholds.
While not referring specifically to Apple’s iPad, Frost & Sullivan asserts that tablets seem to best enable mobile interactive newspaper distribution, as they don’t come with limitations related to screen size. Admittedly, there is still a lot of debate on the pricing front, the firm acknowledges.
It proceeds to offer another example of how the magical Apple tablet is reshaping the world, sustaining that, “European tourism government agencies and related organizations are also planning to use tablets in places like museums, archaeological sites and at cultural events. The power of 3D multimedia and the screen sizes of tablets can better capture the imagination of a tourist while moving around ancient cities and art galleries,” Frost & Sullivan explains. Hotel managers also regard the iPad as an opportunity to improve their business, as it enables the staff to provide “guest services such as satellite maps, street views and video clips of local attractions.”
“Tablets can change the experience of mobile gaming, moving it towards something approaching the console experience,” Saverio Romeo, senior industry analyst for Frost & Sullivan ICT practice, explains. “Similarly, the mobile video and TV experience can be more engaging with tablets due to increased screen size.”
“The iPad has given relevance to the emerging segment of tablets in the mobile device market. Apple's tablet has found the enthusiasm of two million users in just two months and it has enabled opportunities in various industries,” Romeo concludes. “However, tablet pricing means that these devices are currently aimed at specific consumer segments: early adopters. This enthusiasm is not yet at the mass market level.”