14 DAY TRIAL // Microsoft has quite a nice treat for people in London this summer. The Redmond company will hand out free ice cream throughout June 2010 across the capital of the United Kingdom. Londoners better keep an eye out for the Bing van, which will travel the city and offer free ice cream to help them better deal with the heat of the summer. Microsoft is even making it easy for users to follow the Bing Ice Cream Van Tour and actually get their hands on some free ice cream, by posting the locations that the van will visit on Bing Maps.
“During the whole month of June, a Bing ice cream van will be touring London and handing out lollies across the capital. Make sure that you get your hands (and tongue) on one,” Microsoft’s Cedric Chambaz revealed. “This Bing Map will tell you where and when the bell will be tolling.”
At the start of this month, Bing turned one year old. While Microsoft’s efforts in search go further back than Bing, it has already been one year since the Redmond company dumped Live Search and overhauled its search engine entirely, launching what it referred to as a decision engine.
“The temperature is rising. British pupils have had an early taste of their upcoming holidays by escaping school for a week or so. Light dresses are out and everyone starts boasting red patches of sun-burnt skin… You've got it: the summer is upon us in the UK. As some of you will be very busy leveraging the precious best practices about search marketing that our guests experts have divulged in our compendium of summer PPC tips, we thought we would cheer you up by having Bing bring summer to you,” Chambaz added.
People outside London can also celebrate the one-year anniversary with some free Bing goodies from Microsoft, especially if they’re running Windows 7. The software giant is now offering no less than three free Bing’s Best themes for the successor of Windows Vista.
Windows 7 Bing's Best 3 Theme is available for download here.
Windows 7 Bing's Best 2 Theme is available for download here.
Windows 7 Bing's Best 1 Theme is available for download here.