14 DAY TRIAL // Espoo, Finland based mobile phone maker Nokia is currently present in Japan via its luxury mobile phone brand Vertu, which launched its services during last year, and which has just unveiled a new handset for that market. Available in four different models, each designed to fit the four seasons of the year, the new handset comes with quite a leveraged price tag, namely 20 million yen.
The new phone models are all made out of gold (made-in-Japan gold lacquerwork, as crunchgear notes in a recent post), and their $215,000 price tag is said to also include free domestic calls. The handsets come in a very limited series, and the models users can choose from include Kinko, Kikusui, Nanten and Daigo, the news site states.
As most of you might already know, luxury phones do not usually come with impressive specs, meant to enhance the experience users receive from them, but their price tag usually reflects the craftsmanship and the precious materials that were used for building them. And since the new handsets are made out of gold, one should focus on this aspect when analyzing them.
For the time being, there are no details on how limited the new series is. Some suggest that each of the new mobile phones is unique, and that there is a possibility that only one unit of each model will be brought to the market. However, rumor also has it that there might be four units of each of them available, meaning that the total number of devices rise up to 16.
One way or the other, the one thing that is certain for the time being is that four new pieces of jewelry have been unveiled, and that they look as impressive as they can. Although overpriced, the four handsets will certainly appeal to those interested in luxury goods, and this is exactly the market segment Vertu is aiming at, both with the handsets and with the services it offers in Japan.