The Beats team was so happy they had joined Apple that they released a new commercial featuring the Beats Pills – their "small but loud wireless speakers." A few hours later, the video was taken down from the official account and Dr. Dre’s tweet was deleted. In the meantime, Apple published a new commercial called "Dreams," featuring the iPhone 5s.
The Beats acquisition by Apple was announced on both official websites with special pages and messages. A few hours later, Dr. Dre wrote a tweet about the new Beats Pills commercial featuring Siri.
The video showed two of their Beats Pills Characters talking about "Apple and Beats joining forces." You can hear Siri in the background talking about Dr. Dre's party. When the two characters – Mickey and Tina – want to join the party and ask for Dre's address, Siri refuses to comply and even says she doesn't understand what they are asking for.
The public reaction on YouTube was immediate. Everyone complained abou how bad the commercial was, which prompted a reaction from the Beats team. They have taken out the commercial and Dr. Dre deleted his tweet.
This was not an official Apple Ad Spot, but a Beats one.
Beats Pills has a Tumblr page and YouTube Profile featuring these commercials. They're all about the Beats Pills products – "the speaker with a big mouth." There are currently four different ads on their Tumblr Page.
Around the same time, Apple released a new commercial for the iPhone 5s, called "Dreams." This is the exact opposite of the first video ad. It shows professionals using their iPhone 5s in conjunction with different accessories to do their job.
First, a man who checks the winds with the
Vaavud app, then a woman who is making a precious stone ring using a special tripod and magnifier. Then, the video goes to a doctor's office who is using the
iTranslate app to record the question "Can I take her pulse?" and have it translated in Spanish on the spot.
A pilot checks a map on her iPhone before taking off with her plane and a fireman is using a custom-made app to see the 911 calls about a fire in progress. Next, the video shows a veterinarian using the AliveECG Vet app to check the pulse on a horse and a painter using his iPhone with a projector to create a huge painting on a wall. Another man is checking the water with an app by Sensorex, a specially made sensor that connects to his iOS Device.
The video ends with the message "You're more powerful than you think – iPhone 5s."
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