14 DAY TRIAL // During a meeting yesterday, Ferrari’s board of directors added Apple’s Eddy Cue to their body of elected members who jointly oversee the activities of the supercar company.
The news became official when Ferrari Chairman Luca di Montezemolo said, “I am delighted that Eddy Cue, one of the main driving forces behind Apple’s range of revolutionary products, has now joined our board.”
Montezemolo believes, “His huge experience in the dynamic, innovative world of the Internet will be of great assistance to us.”
Cue, for his part, expressed deep admiration for the company, suggesting that Ferrari has always been his favorite car maker. Which made it a no-brainer for him to become a member of the board.
“I am pleased and proud to become a member of the board,” said Cue. “I have personally dreamed of owning a Ferrari since I was 8 years old and have been lucky to be an owner for the past 5 years.”
Cue added, “I continue to be awed by the world-class design and engineering that only Ferrari can do,” said Eddie Cue, commenting on his nomination to the board.”
Some of you are surely asking what you can expect from Cue’s new tenure with the Italian supercar company.
Well, there’s a good chance the man will share some of Apple’s efforts in areas like Maps, Siri, and iCloud, with the board, which could result in some advanced navigation systems for future Ferrari owners.
Earlier this year, Ferrari’s Luca di Montezemolo got together with Apple’s CEO Tim Cook for a short meeting, prompting speculation that Cook was prospecting some new wheels.
Montezemolo reportedly said at the time that Apple and Ferrari shared “the same passion, the same love for the product, maniacal attention to technology, but also to design.”
He also said he was impressed with Cook’s “availability and openness.”