14 DAY TRIAL // The rumors about Spotify integration on Facebook are getting a bit more backing, while at the same time Facebook strategy is revealed to be a lot bigger than it was initially believed. It seems that the social network has big plans for music in general, but also other media forms such as TV or movies.
Facebook wants to integrate all of these into its site, making it easy for users to listen to music, or share their favorite artist in the social context.
But Facebook isn't venturing into these markets itself, rather it wants its platform to enable music and video apps to thrive, just like it did for social games.
The New York Times is citing several people with knowledge of Facebook's inner workings who say that the site is working on several deals in many countries it's available in, including the one with Spotify.
The aim is to add online music services to the site with dedicated tabs or widgets which would enable users to listen to music, share their favorite songs or listening habits with their friends.
Since there's no global player that can provide this, Facebook is talking with whomever is offering this type of service in the countries it wants to launch the new features.
But this isn't restricted to music, it's looking to build the same type of integration for online video, news and so on. If the rumors turn out to be accurate, this could be the biggest move Facebook ever made.
Facebook has always wanted to get people to do everything inside the site and adding a platform for music, video and news covers much of what most people spend their time on online.
And if people do spend more and more time on Facebook, ad money, subscription money, virtual item sales and everything else will have to go through the social network, making it a boat load of money in the process.