14 DAY TRIAL // Since most of its revenues come from ads, Facebook is intent on developing this business to increase its profits. The company has announced that it has been working on some improvements on its Audience Network, namely its ad platform, and it has come up with brand new tools to help publishers increase the efficiency of their marketing campaigns.
Determined to devise a plan that would generate revenues for both sides, Facebook has revealed in a blog post that it will now be easier for advertiser to create native ads, which, according to them, are users’ favorite type of ads. It makes you wonder what users have to say about this statement since most of them are not at all thrilled about the amount of ads they get in their feed.
Unlike other types of ads that marketers usually use, native ads are apparently more engaging and have a bigger chance of being shared online by users, due to the fact that they target their needs and deliver quality content.
Marketers now have more options for their ads
Either way, there are a series of tools that Facebook has put at the disposal of marketers in order to lessen the effort that they usually invest in creating the ads: native ads templates, management tools, and horizontal scrolling for native ads.
The templates will make it easier for them to customize the aspect of the ads by adjusting the font, the height, the color and many other characteristics in order to make it more appealing to the public.
What might be of interest to Facebook users as well, not just to advertisers, is the horizontal scroll, also known as h-scroll, as this option will allow users to look through multiple ads by simply swiping left or right, in case they are interested in a certain product from that particular brand. Also, this will mean fewer ads on the page as they will be grouped together in something similar to a look book.
With the release of these new tools, advertisers are prone to concentrate more on delivering native ads to their targeted audience, rather than go with banner ads or integrated ones.