14 DAY TRIAL // Google has updated its top 1,000 websites page, part of DoubleClick's Ad Planer. Google.com and Gmail are not listed in the top, though other Google properties are, so it's no surprise really that Facebook sits at the very top.
What is surprising though is how far ahead the site is, compared to anything else online, in terms of page view, while Google doesn't provide extremely accurate numbers, it lists Facebook as getting 1 trillion page views per month.
The closest competitor, YouTube only manages to get 100 billion, and that's a site that almost everyone online visits each month and one that by definition generates a lot of page views, since the videos are short and viral.
The data Google reports is for June 2011. Facebook had 870 million unique visitors that month, the report says, who generated the trillion page views.
Facebook says it has 750 million active users, officially, and, while it may have crossed the 800 million users mark already, or is close, it gets tens of millions of visitors that are not Facebook users as well, thanks to all the public content available on the site, especially the Facebook Pages.
Google grants Facebook a 46.9 percent reach, close to YouTube's 42.6 percent. That said, YouTube only had 790,000 unique visitors in June, who generated 100 billion page views, ten times less than Facebook.
It would be interesting to see how many visitors Google.com has, if YouTube alone is this close to Facebook, then the search engine should be doing even better.
Of course, if Google could add up all of its properties, even excluding YouTube, it should be bigger than Facebook, in terms of unique visitors. Some estimates put Google, on the whole, at over one billion visitors. That said, when it comes to page views, Facebook probably has the upper hand.