New deal signed by the giant portal

Jun 22, 2007 12:50 GMT  ·  By

The Sunnyvale company Yahoo recently signed an exclusive deal with the producer of the famous game GTA IV to show trailers, photos and other multimedia content concerning the upcoming well-known title. Although there is no official statement about the agreement, PSPSPS sustains that Yahoo bought the exclusivity for the latest trailer of the game in a move meant to attract more visitors to its page. "And if there's one thing that helps while a couple of minutes it's a trailer and lucky old Yahoo! has got its hands on (read: bought) an Exclusive that will be unveiled on June 28th," the site said.

Even if Yahoo didn't make any official statement about the agreement, a new page hosted by the giant portal is available to any user; but, until June 28, it doesn't offer any type of content. Under the "Experience Grand Theft Auto IV here first in the Second Trailer: Looking For That Special Someone" title, the webpage redirects you to valuable multimedia content about older releases of the game such as Grant Theft Auto IV Xbox 360 and PS3 version.

"The Grand Theft Auto site coming to Yahoo! on June 2007, features the new GTA4 trailer Looking for That Special Someone, plus all of the GTA trailers, photo galleries, gameplay movies, new characters, fan content, and most up-to-date news information about the Grand Theft Auto franchise," it is mentioned on the newly-released website.

Yahoo tries all sorts of tricks to boost the number of its visitors and most of the attempts are really successful as they keep the giant portal in the spotlights. Recently, the Sunnyvale company tried to enhance the entertainment content published on the page by signing several deals meant to bring news, photos and celebrities headlines to the giant portal, as it is one of the most attractive types of websites.