14 DAY TRIAL // Yahoo Search Marketing is a service that allows users to place ads on their sites and earn money after visitors click on them. Many customers are excluded from this service because they are trying to fraud the service, clicking on ads.
"Yahoo! Search Marketing wants advertisers to understand that traffic quality and click fraud are two very different things. Click fraud is generally considered to be clicks made with bad faith with the sole purpose of generating a charge to the advertiser with zero possibility of a legitimate site visit or transaction occurring. We agree. But from a technical perspective, it is impossible to look into someone's mind at the time they click to see whether they are clicking with bad faith. In other words, we can't read users' minds.
Instead, Yahoo! Search Marketing has to look at what identifiable behavior may indicate bad faith. In terms of identifiable behavior, we define click fraud as detected illegitimate bots and certain repetitive clicks. And we have created sophisticated software that identifies this behavior and attempts to filter out charges for these clicks so that you are not billed for them. We do not disclose how we define repetitive clicks or the details about our proprietary technology because we do not want to educate those who are acting in bad faith," Yahoo said.
Consecuently, if you are a current user of Yahoo! Search Marketing, it is safer to test your ads from another computer, or even try to avoid this.