Following a similar move from Universal Music Group

Sep 7, 2006 08:26 GMT  ·  By

The momentum of SpiralFrog's download solution has expanded with the integration of EMI's extensive catalog of musical content, revealed SpiralFrog in a press release. The EMI Music Publishing label has joined Universal Music Group in making its catalog of artists available to SpiralFrog.

"We are very pleased to help launch SpiralFrog," said Roger Faxon, Co-CEO of EMI Music Publishing. "It is a very exciting concept, which fuses advertising with music downloads and other services to recapture consumer demand which has been hijacked by online piracy. Anytime we can create a new revenue stream for our songwriters and combat online piracy, you will see EMI Music Publishing leading the charge."

"EMI Music Publishing is the largest music publisher in the world," said Robin Kent, SpiralFrog's CEO. "Obtaining these rights helps ensure that SpiralFrog can provide young consumers with access to recordings from a wide range of artists that they want to hear. We are delighted to obtain global rights to song lyrics as this is further value that we can add for our users, while driving even more advertising revenue for the music composers."

SpiralFrog aims to become the epicenter destination for online music content and for the afferent add-supported download services. The initiative is designed to deliver a legal alternative to free pirated content. The service will be launched at an undisclosed date, later this year.

"The industry's overall perception of what constitutes piracy has not changed," Kent commented. "By supporting our service that provides people with a compelling alternative experience and lets them enjoy high-quality music they've legally downloaded, Universal and EMI Music Publishing have enabled SpiralFrog to move the music industry barometer."