14 DAY TRIAL // They were once used only by women who did not have enough time or the resources to get a proper bath and wash their hair. Now, dry shampoos have become so popular they’re almost a styling must, it has emerged.
The Daily Mail reports that more and more women use dry shampoos – so much so that they’re even starting to be used in salons, where they couldn’t be found before.
These products, which, most of the time, come in spray cans, have several advantages over a regular wash, in that they’re less time consuming, while also offering a plus of oomph.
All dry shampoos, regardless of the brand stamped on them, act in the same way: they’re sprayed at the roots of the hair, where they’re left to work for a few minutes.
Because they contain talcum, they absorb the natural oils on the hair – and can then be removed by combing or brushing the hair really well.
“Superdrug reported that it now accounts for a fifth of its overall shampoo sales and was its best-selling hair product, while top hair salons including Trevor Sorbie and Toni & Guy have jumped on board and created their own versions,” the Mail writes of the popularity of this product.
“Experts said that where once dry shampoo was simply used to mask greasy hair in a jiffy, its volumizing ability has now made it a styling trend,” the tab writes.
In other words, whereas not all regular shampoos can offer a plus of volume to the hair, the dry shampoo most always does, which explains why it’s now in such high demand.
“Dry shampoo really has revolutionized the hair care market over the last year. It is now seen as a hair essential for younger customers,” a spokesperson for Superdrug says for the Mail.
“But our research tells us that there’s a generation divide when it comes to using dry shampoo – younger customers think it’s a fantastic invention, while their mums wonder why they don’t just wash their hair,” the same spokesperson notes.