14 DAY TRIAL // Microsoft Advertising Intelligence is one of the tools that customers using Microsoft Office Excel 2007 and 2010 can take advantage of to increase revenue.
The recently updated tool, formerly known as the adCenter Add-in for Excel (available in a beta flavor) provides keyword research and optimization capabilities, and pricing and KPI data.
Through it, businesses can maximize marketing ROI for their paid search and content ad campaigns, Microsoft explains.
Basically, with Microsoft Advertising Intelligence, you can come up with more effective paid search and content campaigns.
To benefit from its features, customers will need to have an adCenter account set up. They also need Microsoft Office Excel 2007 or 2010 to be installed on their computers.
Some of the main features that Microsoft Advertising Intelligence arrives with include:
Quickly and easily build out lists of suggested keywords and develop informed keyword strategies based on actual Bing and Yahoo! network data, including: relevance, volume, cost history, demographic and geographic.
Leverage actual historic and forecasted monthly query and content data to optimize your keyword campaigns based on what potential customers are actually doing, and spend more on what works and less on what doesn’t.
Tailor your bidding strategy based on pricing data for keyword-specific metrics such as clicks, impressions, position, click-through rate and cost per click.
Gather pricing KPIs for specific businesses to determine the monetization potential of a vertical and how well it is performing.
The latest flavor of the tool also comes with a new interface, in the form of a streamlined ribbon that groups similar features, as well as with better quality keyword suggestions.
Additionally, it offers easy-to-use keyword research templates, as well as expanded coverage, so that customers can find more relevant and affordable keywords to maximize businesses.