The new face of Microsoft’s adCenter Desktop application

Sep 10, 2012 11:52 GMT  ·  By

Redmond-based software giant Microsoft has made available for download a new flavor of its useful tool aimed at those who are looking for simple solutions to manage their Bing Ads campaigns, namely the Bing Ads Editor.

Basically, this is the Microsoft adCenter Desktop application that has been renamed to Bing Ads Editor, but with the same features and capabilities packed inside.

Available for download as the Bing Ads Editor 9.0 (full version is 9.0.11588.0), the application provides Microsoft customers with the possibility to easily create and manage their campaigns.

For those out of the loop, we should note that the application was designed not only to provide simplicity of management, but also to ensure that its customers benefit from important time savings.

“You can save time by managing your Bing Ads campaigns in an easy-to-use desktop application,” the software company notes on its download website.

“With Bing Ads Editor, you edit campaigns offline and then publish changes at your convenience when you are back online.”

At the same time, the app can easily prove a great option when it comes to the management of accounts in bulk, regardless of whether it comes to individual ads or to entire campaigns, Microsoft explains.

The list of features for Bing Ads Editor includes: - Work faster. Sync your Bing Ads online accounts with Bing Ads Editor, make changes or additions offline, and then upload your revisions with one click. - Edit easily. An intuitive user interface makes navigation simple. Directly edit ads, ad groups, and thousands of keywords at once.

- Create campaigns with ease. Our Creation Wizard walks you through the process with step-by-step instructions. You can define an ad group, create text ads, select keywords, and preview final ad copy. You can even copy and paste Bing Ads data directly into Bing Ads Editor.

- Research new keywords. Discover new keywords and add them to your account using the keyword research tools.

The Bing Ads Editor was made available for download with support for computers running under Microsoft’s Windows 7 Service Pack 1, Windows Vista Service Pack 2, or Windows XP Service Pack 3 platforms.

The app is available for download from Softpedia via this link. More info on its features and system requirements can be found on Microsoft’s download website.