14 DAY TRIAL // Marketing stunts come in all forms, which means that some really bizarre things can crop up, like the latest deal between Domino's Brazil and 10 video rental stores.
Essentially, the Domino's pizza chain has collaborated with the video rental stores to sell films on special DVDs.
Said DVDs start smelling like pizza after being inserted and played, due to the thermal ink on the top side.
Not only that, but once the film is over and the DVD taken out, it will have turned into a mini pizza.
"Did you enjoy the movie? The next one will be even better with a hot and delicious Domino's Pizza," ends up written on it.
Argo, The Dark Knight Rises, and Skyfall are three of the movies subject to the partnership, Business Insider reports.