14 DAY TRIAL // Some consider it a controversial game, others praise it as the best game of 2006. Everyone is entitled to an opinion, but there's no need for someone to try to ban the game (like Jack Thompson did). You probably guessed by now that we're talking about Rockstar's PS2 title, Bully.
Now, some of you might expect for Rockstar to release a sequel for Bully, but some analysts want to contradict you. This is also the case with Michael Pachter, Managing Director of Research for Wedbush Morgan Securities, who explained why to GamePolitics.
He bases his statement on the sales registered by Bully since its release, which are not so great despite the high review scores. Michael Pachter reveals that the regular edition of the game sold 125,000 units in October in the US, while the collector's edition sold another 30,000 units, and estimates show that the game sold 250,000 units worldwide. In November, Bully managed to sell 105,000 units, and according to Pachter, the holiday season was not that great for Rockstar's game with only 150,000 units sold. He expects that the game will sale another 200,000 or so units and that in the next few months, it will disappear from retail shelves.
As regarding the sequel, this is what he had to say: "Those estimates total 800,000 units at an average wholesale price of around $30, so it will likely generate around $24 million in revenues. Since the game took three years to develop, it likely cost Take-Two close to $15 million in R&D, and my guess is that the company did no better than to break even. I would NOT expect a sequel."