14 DAY TRIAL // 17-year-old Dionne Broomfield, Amy Winehouse's goddaughter, is just now rising to fame, and she seems to have her heart set on making sure she doesn't get noticed for her singing voice alone.
On the contrary, people must not remain oblivious to the fact that she is also a fierce defender of animals' rights, the teenager seems to think.
Hence her decision to star in a new PETA campaign protesting the fur industry.
Long story short, Dionne put on a red dress, grabbed hold of a skinned fox carcass and waited for a photographer to snap some pictures of her.
PETA then turned one of these pictures into a really gruesome ad, made available to you above. “Here's the rest of your fur coat,” the ad reads.
Commenting on her agreeing to take part in this project, Dionne said that, “Seeing these terrified animals as they have their skin ripped off their backs just so that someone can walk around in a fur coat or hat really upset me – but it also inspired me to try to raise awareness about the fur trade,” Daily Mail reports.