The Enterprise flavor of Google Earth quickly attracts praises

Jul 27, 2007 07:42 GMT  ·  By

The recently released Google Earth Enterprise is already attracting praises and, what's most important is that they come from the Internet giants such as Dell. This latest flavor of the mapping tool is extremely useful for enterprise users because it provides geospatial tools as well as datasets to be implemented into a browser and enable allowed users to access them. The Dell officials sustained they found an innovative use of Google Earth Enterprise, helping them producing traffic statistics for their websites. Of course, this is quite interesting because it represents an interactive way to analyze the traffic of a certain website while it is displayed on a global map.

"Dell is pleased to take advantage of the new features of Google Earth Enterprise for both marketing and customer support. By visualizing global website traffic at www.dell.com in Google Earth, we are building a stronger sense of community with our internal and external partners through awareness and better visibility around traffic trends and patterns," Jamie Wills, vice president of sales and marketing systems, Dell, said.

Moreover, this kind of statistics can bring you valuable information about the visitors of your website, helping you configure and adapt the page depending on the consumers' needs. Dell managed to make Google Earth Enterprise the main source of traffic analysis and is now praising the Mountain View company's product that was yesterday rolled out on the Internet with hot features. As you can see, Google Earth Enterprise is extremely powerful in comparison with the basic versions of the mapping tool that offer simple imagery functions.

"In addition, our global Enterprise Command Center gains a global view of customer activity at a glance, ensuring optimum responsiveness for customers with Enterprise Silver, Gold and Platinum Plus support. Google Earth gives us the intuitive yet powerful interface to critical business information that we need to manage effectively in today's fast paced business environment," the Dell representative added.