14 DAY TRIAL // November and December are being known as the busiest months of the year, as lots of people from all over the world go online looking to buy gifts and all kinds of stuff at special prizes. Although everybody was expecting to see huge online spending on Cyber Monday (November 26th), Black Friday (November 23rd) or Thanksgiving Day (November 22nd), the day that brought the biggest profits to the merchants was December 10th, nicknamed Green Monday.
According to comScore, no less than $881 million got spent online on December 10th, while Cyber Monday came with only $730 million. What's impressive is that the total online spending recorded between November 1st and December 31st surpassed $29 billion, a 19 percent increase compared to 2006, when only $24.57 billion were recorded.
"This year's online holiday shopping season has concluded with a record $29 billion in spending, a 19-percent gain versus year ago", said comScore Chairman, Gian Fulgoni.
"Ultimately, the softness in the growth of online retail sales during the first ten days of November proved difficult to overcome and prevented the season's growth rate from reaching our forecast of 20 percent. However, the period between Thanksgiving and Christmas - another measure of the strength of the holiday season - experienced a healthier 21-percent growth rate."
In case you're wondering which is the most popular product among the online buyers, you should know that video games, consolers and other accessories were pretty attractive for many shoppers. According to comScore, this category of products "was the fastest growing online retail category, jumping 129 percent versus the 2006 holiday season, with popular consoles like Nintendo Wii and Sony PlayStation and games like Halo 3 driving strong sales in the category."
If you want to get more information and a closer analysis on the 2007 online shopping season, you can check the comScore report available here.