14 DAY TRIAL // After considerably boosting sales for Armani, David Beckham is using his appeal with the ladies to push his own line of underwear. The ad that will air during the Super Bowl has just been unveiled.
You can see it below in full and, though it's artsy in the extreme, it's best to note that *some viewer discretion is recommended.
David Beckham Bodywear for H&M is the star's latest effort. The first ad for the new line is shot entirely in black and white, and focuses more on David than the actual product he's promoting.
Somehow, we doubt anyone's complaining about it.
Minutes after it came out, voices online was already saying that it will be a hit with the ladies who, in turn, will be buying David's designs to dress their men in them.
In the end, it's probably a win-win situation.