14 DAY TRIAL // Fredrik Loving, the general manager of the Los Angeles based studio of developer DICE, says that their recently launched Battlefield 4 is no longer seeing Call of Duty: Ghosts from Infinity Ward as its main competitor.
The executive believes that at the moment most players have big time limitations, but have the money to access any kind of experience they are interested in.
That means that a player can buy both Battlefield 4 and Call of Duty: Ghosts, but it is unlikely that he will have the time required to become proficient in both shooters.
Loving is quoted by GamesIndustry.biz as saying that other services like HBO and Spotify and even Facebook use time that DICE would like to be used by gamers to engage with its titles.
He states, “You never think about what type of data or tech is behind this entertainment. You just get fed entertainment on a weekly basis.”
The development team wants to replicate the success of HBO, which has managed to keep TV fans interested in its series because they implicitly expected to get quality experiences.
The development team is aiming to create similar loyalties with its Premium service, which was first introduced via Battlefield 3.
It gives players a fast way to connect with friends, create clans and manage them while also getting access to plenty of downloadable content with a price cut as long as they are willing to pay in advance.
Battlefield 4 will get access to new DLC in December, called Second Assault, which brings back some of the best maps from the past of the series, while more content is planned for 2014.
At the same time, DICE is constantly listening to feedback from players and using a wide array of statistics in order to make sure that the multiplayer modes are all balanced.