14 DAY TRIAL // Apple has released the fourth selling app for iOS devices (following iTunes, App Store, and iBookstore). Simply called “Apple Store,” the application is designed to let customers “buy Apple products and accessories, read customer reviews, find an Apple Retail Store, stay up to date with in-store events, and make Personal Shopping, Genius Bar, or One to One appointments.”
Apple labels the new Apple Store app as “the easiest way to buy or reserve your new iPhone—right from your current iPhone.” The software uses push notifications to provide updates, such as product news, customer reviews, and answers to product-related questions.
“Apple today introduced the new Apple Store app which lets US customers purchase Apple products, including the new iPhone 4, right from the convenience of their iPhone or iPod touch,” the company’s official announcement reads. “The Apple Store app is available as a free download on the App Store beginning today,” the iPhone maker confirmed just minutes ago.
The Cupertino-based vendor of some of the world’s most popular electronic devices continues to stress that, “The new Apple Store app makes it easy for US customers with an iPhone or iPod touch to find an Apple retail store near them and make reservations for amazing retail services including free tech support and advice at the Genius Bar, hands-on workshops, Personal Shopping appointments and personal training sessions through Apple’s popular One to One program.”
Other purposes for the Apple Store app include shopping the full selection of more than 1,000 products and accessories available from the Apple Online Store, and getting the latest product updates, according to the report. A list of key features is then provided to those curious enough to check out the application on the iTunes App Store (reproduced below).
"With the Apple Store app, you can: - See new and featured products from Apple. - Shop the full selection of products available from the Apple Online Store. - Find the latest accessories and software. - Read customer reviews and get answers to product questions. - Buy or reserve a new iPhone with just a few taps. - Locate any Apple Retail Store in the world, instantly. - Make Personal Shopping, Genius Bar, and One to One appointments. - Sign up for workshops and events at your favorite Apple Retail Store."
The Apple Store application is located in the Lifestyle section of Apple’s iTunes App Store. It is compatible with iPhone, iPod touch, and iPad, requires iPhone OS 3.0 or later, and is free to download immediately.