"We got the processor right, but not the computer"

Jan 15, 2010 13:33 GMT  ·  By

Earlier this week, Intel caused a stir when it sent out an email announcing two chances to win a MacBook Pro equipped with an Intel Core i5 processor, via its Retail Edge Program. The program allows retail employees who sell Intel products to access technical knowledge and sales tips, and ultimately earn "chips" that can be exchanged for products. The program also offers occasional contests and giveaways. Currently, Apple’s MacBook Pros are equipped with Core 2 Duo processors.

AppleInsider (which confirmed the initial findings) originally reported that an e-mail sent to members of Intel's Retail Edge promotional program highlighted a forthcoming MacBook Pro sporting a new Core i5 processor. Included in an e-mail sent out to members of the Intel Retail Edge Program, the promotion said, "January Prize Draw: Win a MacBook Pro. Pass this month's trainings for 2 chances to win one of 2 MacBook Pro laptops with the accelerated response of an Intel Core i5 processor."

Intel now reiterates these claims, saying, "In our previous communications about the January prize draw, we got the processor right, but not the computer. When you pass this month's trainings, you'll be automatically eligible for 2 chances to win 1 of 2 HP ENVY laptops with the accelerated response of an Intel Core i5 processor." "We apologize for any confusion," the revised e-mail continues, according to the same AppleInsider. "Visit the Intel Retail Edge Program website for more great tools, sales tips, technology information, and incredible prizes!"

Although now declared inaccurate, the advert made a lot of sense for those aware of the Core i5’s capabilities. The i5 is said to be faster and less power hungry than the Core 2 Duo spec employed by current MacBook models, while also capable of providing better graphics. Intel's mobile Core i5 processor may still be regarded as the likely candidate for a coming MacBook Pro refresh.