14 DAY TRIAL // Apple has recently started airing two new TV ads, not for the new iPad, but for the iPhone 3GS. The two spots, “Commute” and “Concert,” are made in the spirit of older iPhone ads, with Apple showcasing the various capabilities of the device thanks to third-party software downloaded from the App Store, as well as some built-in capabilities.
The way we see it, Apple is constantly trying to fend off claims that its operating system can’t multitask. While this is partially true (and likely to change soon), the company seems to be doing a great job at marketing the device, nonetheless.
The iPhone is indeed a life saver in many situations. It even surprises the user when, for instance, they’re listening to their favorite band and the iPhone tells them when they’re having a concert nearby. This is one of the situations showcased in the most recent iPhone ad, “Concert.”
Featuring a female actor, the spot in question sees the user browsing their iPhone’s music library. Surely, many of us have experienced situations where we listen to a song, love it, and want to know who is playing it, or where to get more songs like that. The iPhone can help, via Shazam, a third-party app that Apple seems to grow more and more fond of. The voice actor expresses great satisfaction as she is able not only to download her favorite songs thanks to Shazam, but also learn when the band is in town to do a concert.
Apple’s older “Commute” ad features a male voice actor who has just missed the train. He pulls out his iPhone and uses it to find the fastest way to get to his destination when, all of the sudden, he gets a call from the office. His colleague, Mike, wants to know something about a report. The protagonist quickly checks with his work computer, remotely, finds the report in question, and forwards the file over to Mike, all from the iPhone. As he’s waiting for his train, the happy iPhone user catches up on the news via the WSJ app.
It doesn’t take a genius to foresee that the iPad will shine even more in the soon-to-come TV ads aimed at promoting the tablet device.
Watch the two new iPhone ads here, and learn more about the apps featured in them by hitting up the link just below the video.