Mattel joins the console race with its own game concept

Jul 21, 2006 09:28 GMT  ·  By

Based on revenue, the American toy company Mattel Inc. was designated the largest in the world. It produces toys and games that flood the mainstream market, including Hot Wheels & Matchbox cars, board games and the Barbie franchise which is beyond famous. If someone wishes to buy toys for the kids, chances are they'll come face to face with Mattel titles soon enough. Since six year olds frantically playing computer games have long ceased to be taboo, Mattel devised a plan to enter the video games' market.

A toy manufacturer to enter the ruthless world of electronic gaming? This is going to be interesting, since their system brings a great deal of novelty. The 32-bit platform is called HyperScan and it's designed to be a cross between console and collectable card games, both fairly addictive to young minds. The game is made for children of ages eight and over. Players will be able to scan cards in order to improve their character's combat offensive and defensive capabilities, as well as special abilities. After winning a battle, players rescan their cards and the newly won powers are upgraded directly intro the Intellicard, available for use in future games. Every Hyperscan game will feature about 100 game cards, 10 to 20 being character cards and the rest modification cards, each guaranteed to offer at least 20 hours of gameplay.

Vice President of Games & Interactive Marketing, Cynthis Neiman told Gamasutra the console will be available for $69.99 in November this year, at the latest. The 32-bit platform makes has both CD and RFID technology to support video games with collectable card elements. She also added: "HyperScan delivers an all-new category of video gaming for today's kids, with the hottest properties such as Marvel X-Men and Cartoon Network's Ben 10. This new game system bridges the gap in gaming experiences for the tween boy who has graduated from traditional plug & play games but is not quite ready for the mature content and expense of high-end video game consoles".