The artist is to promote the new all-natural product line from Lily.B

Jul 18, 2012 13:46 GMT  ·  By

A long-time animal rights activist, Colbie Caillat just announced that she is to become the new face of Lily.B, a company that specializes in developing and trading all-natural skincare products.

Thus, the artist is to join the company in its on-going battle against testing cosmetics on animals and against pollution.

Previously, the artist worked together with the US Humane Society and struggled to raise awareness with respect to animal rights. In fact, she also owns two rescued dogs whom she enjoys spending time with.

As if this wasn't enough, Colbie Caillat is a vegetarian and also a strong opponent of clothes made from leather or animal fur.

Given the fact that the singer's popularity is growing as days go by, it is to be expected that quite a lot of people will follow her lead and turn towards more environmentally friendly options when it comes down to choosing cosmetics and skincare products.