Club 3D will probably be among the first to launch a custom-PCB and cooled Radeon R9 290X near the end of November, but until then, it has to settle for a reference board.
This is something that pretty much every AMD OEM has done: take the card and re-release it with their own stickers on the fan.
This is all that AMD allows really, so I can't really blame them.
Anyway, the Club 3D card is called Radeon R9 290 model CGAX-R9298 and offers a 948 MHz with 2,560 Graphics CoreNext stream processors, 160 TMUs, 64 ROPs, 512-bit memory interface, 4 GB of 5 GHz GDDR5 VRAM, and a bandwidth of 320 GB/s.
The price is, as for the others, $399.99 / €399.99. I expect it to sell a lot, as I do the ones from other brands, at least compared to NVIDIA's GTX 780 $500 / €500 alternative.