14 DAY TRIAL // The 2014 World Cup may have come to an end in Brazil with Germany taking home the grand title, but this doesn't mean we’re done talking about this major event.
Now renewed camera gear maker Canon has announced its products were the most widely used by professional photographers covering the event, who employed the company’s broadcast lenses, DSLRs and related products.
So, Canon basically says it ruled supreme in football fields in Brazil, winning the fights against Arch competitors like Nikon and Sony.
The Japanese company has been designated the larges lens vendor in the world with 100 million EF lenses shipped across the globe, and professional photographers and videographers have a wide range of products to choose from.
Canon detailed its World Cup victory in an official press release, where it called its broadcast lenses the “most widely used.”
Broadcast lens were used to film fans on stadium and the most important moments in the matches that held a large portion of the Earth's population glued to their TV sets.
Canon goes as far as to claim that their broadcast lens business is currently taking up to 90% of total marketshare. This is to say that, if you have watched any of the matches 2014 World Cup, you were able to do so courtesy of a Canon lens.
Anybody curious enough to look for Canon gear on the stadiums in Brazil would have been able to easily spot them as the company’s products are white in coloring, unlike Nikon’s or Sony’s.
Furthermore, Canon says 70% of the DSLRs and lenses present at the event were actually Canon branded products. They also mention that their gear was present on all 12 stadiums throughout the competition.
On top of that, Canon photographers were being offered support throughout the event and they were even able to borrow different cameras and optics.
It seems Nikon has managed to get its presence overshadowed at the event, but that doesn't mean the battle between the two photo giants has reached an end.
Anyway, the World Cup in Brazil was an interesting place to watch out for something else coming from Canon.
Reports have been coming in claiming that the upcoming EOS 7 Mark II has been spotted at the event, albeit being carefully camouflaged.
A certain photographer waas spotted using a camera that was all covered up, even though the weather conditions didn't really seem to threaten the device. On top of that, most high-end Canon cameras are weather-sealed anyway, so there was no basic need to cover the camera.
The device is expected to be unveiled in September.