14 DAY TRIAL // Dave Anthony is one of the developers who have worked on the very successful Call of Duty franchise from Activision, and it seems that he believes that the series and the United States government share some problems and the best way to tackle them is to use marketing to brainwash people and gamers until they achieve the desired position.
The game creator, who has experience directing both Black Ops 2 and its direct sequel, is now a fellow at the Atlantic Council and appeared at an official event in which he explained how the video game industry could point the way forward for other organizations.
GamesIndustry.biz quotes the game creator as saying that poor player reaction to new features is something that often happens and that the solution is always to use money and exposure to change public opinion.
The former developer states, “We market it, and we market it as much as we can - so that whether people like it or not, we do all the things we can to essentially brainwash people into liking it before it actually comes out.”
Anthony used as an example the idea of putting undercover United States soldiers in schools to stop future violent incidents, something that the public will be certainly against and would lead to a long debate in the media.
He adds, “I look at the US military and government, ironically, as having some of the very same problems as what the Call of Duty franchise has. We are both on top of our game. We are both the best in the world at what we do. We both have enemies who are trying to take us down at any possible opportunity. But the difference is, we know how to react to that.”
Call of Duty and military promotion
The first-person shooter franchise from Activision has long been associated with the United States military, using real world weapons and former members of the various branches as consultants.
Call of Duty: Advanced Warfare, the game which is supposed to be launched on November 4, seems to be less interested in this link and will focus more on new technology, including an exo-skeleton and plasma rifles, and on the power of Private Military Companies.
Activision has not offered any comment on the statements that its former employee has made.
The new Call of Duty experience is expected by most analysts to perform worse than previous titles in the franchise.
