14 DAY TRIAL // While Samsung and LG are busy showing off their respective 55-inch OLED panels, Sony has put together its own HDTV demonstration, one that, it hopes, will enable it to recover its share in the worldwide TV market.
The past couple of years haven't been very easy on Sony, with hacking attacks and generally poor marketing performance in the PlayStation and even TV areas.
Now that a new year has begun, the company hopes to recover some of the market share it lost on the HDTV segment.
Therefore, it brought a 55-inch HDTV featuring its Crystal LED Display technology.
Originally, Sony had every intention of meeting Samsung and LG on the nascent OLED TV market.
This week, though, the company reportedly said it had abandoned the idea and, instead, focused on the Crystal LED.
With Full HD resolution, the panel uses six million LEDs as light source, arranged in such a way that ultrafine LEDs exist in each RGB color.
The quantity of ultrafine LEDs per RGB (Red-Green-Blue) color equals the number of pixels.
In other words, there is a total of 6 million LEDs in every Full HD set, which is no small figure (2 million per color).
The 55-inch prototype now at the Consumer Electronics Show, in Las Vegas, Nevada, obviously has a resolution of 1,920 x 1,080 pixels.
The brightness is roughly 400 cd/m2, while the viewing angles are very close to 180 degrees, both horizontally and vertically.
All these, along with “more than measurable limit values” for contrast (in dark environments), work on under 70W of power.
Unfortunately, there was no mention of an availability date for these so-called self-emitting displays, nor of the price that final HDTV models would sport.
Affordability should be better than for OLED panels, at the very least, but that does not narrow down the price range much. Hopefully, Sony will offer updates soon.