14 DAY TRIAL // Women looking for a cheaper, more convenient in every other way solution to Botox injections, there’s a new player on the market who claims to be just that. Freezeframe Serum, which will arrive at Boots next week, boasts of the ability to smooth wrinkles in as little as 5 minutes.
It may sound too good to be true, but independent studies seem, so far, to confirm the claims made by the Australian makers, Beauty Product Review informs.
In fact, women are already convinced that the new product, which will be sold for £49 (approximately $77), will work as promised and over 14,000 of them have put their name down on the waiting list for it.
Reportedly 30% more effective than other products of the same kind, also marketed as “Botox in a bottle” products, Freezeframe has two active ingredients that will help banish existing wrinkles, while preventing the appearance of new ones.
Because they help muscles relax, they actually banish wrinkles in almost the blink of an eye: 5 minutes after the serum is applied to the area, a clear improvement has been noticed, BPR writes.
“Its active ingredient is a protein called ‘Snap-8’ which prohibits nerve endings from producing the chemicals that cause muscles to contract, this minimizes movement and the appearance of wrinkles,” the beauty e-zine says.
“The product also uses a new ingredient called Inhibox that contains amino acids which repair ageing skin cells and tightens the skin,” claims the same report.
While 100% of test subjects said they saw the improvement, beauty expert Alice Hart-Davis tells the Daily Mail that women should exercise a little caution before burning a hole in their wallet by splurging on this type of products.
They’re undoubtedly popular because they’re cheaper alternatives to Botox, but they certainly can’t be compared to it, she notes.
“I find it hard to understand how a product applied on top of the skin can penetrate through the skin to have a physiological action on the muscle layers that lie beneath,” Hart-Davis says.