14 DAY TRIAL // EA boss John Riccitiello talked about Sony's Blu-ray technology, and how it went from an awkward feature to one of the biggest advantages for the PlayStation 3, largely because of the disc's huge capacity.
Blu-ray is the standard format for all PlayStation 3 games, and even if it hasn't really showed its advantages over the Xbox 360's regular DVD technology at the beginning of this console generation, more and more games are starting to ship on a single Blu-ray disc, for the PS3, and on multiple DVDs, for the Xbox 360.
According to Riccitiello, this advantage is starting to draw in more and more gamers, making the PS3 a better choice.
"Interestingly enough I don't think Blu-ray resonated much with consumers when it was first part of the package," Riccitiello told Kotaku.
"I think [Blu-ray] is resonating now in a pretty big way, because a consumer doesn't have to buy two devices when they can get one and it's not multiple discs for a large game, it's one disc and the fidelity is higher. Sometimes the competitive advantage requires games to show it off to prove it's compelling."
Among recent titles that followed this trend were Konami's Castlevania: Lords of Shadow, Capcom's Lost Planet 2 or Square Enix's Final Fantasy XIII.
Still, this doesn't meant EA will start endorsing the PlayStation 3 in favor of other platforms, as the console war is a great thing for a third-party company.
According to Riccitiello, the whole situation is "a gigantic war for which we sell the bullets".
Despite the fact that Blu-ray is becoming a very popular format, Microsoft has revealed time and time again that it won't launch a Blu-ray drive peripheral for the Xbox 360, and that it will stick to the DVD format until a new console is launched.